From vibrant and colorful designs to etched on sneakers or a piece entitled Vomiting Tree, Sharpie is encouraging users to express themselves in every way possible. In an advertising campaign that focuses on interactive strategies, Sharpie is urging users to “uncap what’s inside” – reminding people that there is no limit to their creativity.
Sharpie’s campaign is an example of inspiring media in more ways than one. While it might come with a hefty $12 million price tag, the campaign is user friendly and innovative. Sharpie aims to reach consumers by harnessing the power of many types of media including video, Internet, text, audio, and interactive artwork. It will take over YouTube on August 27th to display what users have created.
What might be most exciting, as a recent article in the New York Times focused on, is Sharpie’s ability to to emphasize self expression. One of the campaign’s challenges is “start anything you want.” Do you accept?
Tags: creativity, innovative, New York Times, self expression, Sharpie
